TY  - BOOK
AU  - Kapoor, Ramneek
TI  - Services Marketing: Concepts and Practices
SN  - 9780070700697
U1  - 658.812 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Service Marketing
N1  - Service Marketing
ER  -