Ramaswamy, V. S. <br/><br/>
Marketing Management 

 - 2nd 
 - New Delhi  Macmillan  2002 
 - 624 
<br/><br/> Marketing Management 
<br/><br/><label>ISBN: </label>0333933398 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM