Kotler, Philip <br/><br/>
Marketing Insights from A to Z 

 - New Jersy  John Wiley and Sons  2007 
 - XVIII, 206 
<br/><br/> Marketing Management 
<br/><br/><label>ISBN: </label>9788126508570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT