Neelamegham, S. <br/><br/>
Marketing in India : Cases and Readings 

 - 1st 
 - New Delhi  Excel Books  2001 
 - 202 
<br/><br/> Marketing Management 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / NEE