Moriarty, Sandra <br/><br/>
Advertising and IMC: Principles and Practice 

 - 10th 
 - New Delhi  Pearson Education  2016 
 - 669 
<br/><br/> Advertising Management 
<br/><br/><label>ISBN: </label>9789332574144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOR