Capon, Noel <br/><br/>
Managing Marketing: An Applied Approach: Marketing Toolkit 

 - New Delhi  Wiley India  2014 
 - XXVIII, 763 
<br/><br/> Marketing Management 
<br/><br/><label>ISBN: </label>9788126548514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAP