TY  - BOOK
AU  - Caywood, Clark L.
TI  - The Handbook of Strategic Public Relations & Integrated Communications
SN  - 9780070593916
U1  - 658.45 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Strategic Management
N1  - Strategic Public Relations
ER  -