TY  - BOOK
AU  - Hawkins, Del I.
TI  - Consumer Behaviour : Building Marketing Strategy
SN  - 9780070682160
U1  - 658.8342 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Consumer Behavior
N1  - Consumer Behavior
ER  -