TY  - BOOK
AU  - O'Guinn, Thomas C.
TI  - Advertising and Integrated Brand Promotion
SN  - 9789386668639
U1  - 659.19 
PY  - 2015///
CY  - New Delhi
PB  - Cengage Learning
KW  - Advertising Management
N1  - Advertising Management
ER  -