Mathur, A. B. L. <br/><br/>
Readings in Marketing 

 - 2nd 
 - New Delhi  PHI Learning  2002 
 - 304 
<br/><br/> Marketing Management 
<br/><br/><label>ISBN: </label>9798176111101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>820.9  / MAT