Per Skln <br/><br/>
Managing Service Firms The Power of Managerial Marketing 

 - New York  Routledge  2010 
 - 198 
<br/><br/> Service industries 
<br/><br/> E-version 
<br/><br/><label>ISBN: </label>9780203854495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGERIAL ECONOMICS