TY  - BOOK
AU  - Per Skln
TI  - Managing Service Firms The Power of Managerial Marketing
SN  - 9780203854495
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - MANAGERIAL ECONOMICS
N1  - Service industries; E-version
UR  - (Routledge Interpretive Marketing Research) Per Skln - Managing Service Firms_ The Power of Managerial Marketing (Routledge Interpretive Marketing Research) -Routledge (2010).pdf
ER  -