Manfred Bruhn, Dominik Georgi <br/><br/>
Services Marketing Managing the Service Value Chain 

 - New Delhi  Pearson Education  2006 
 - 505 
<br/><br/> Service industries--Marketing--Management 
<br/><br/> E-version 
<br/><br/><label>ISBN: </label>9780273681571 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGERIAL ECONOMICS
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAN