TY  - BOOK
AU  - Manfred Bruhn, Dominik Georgi
TI  - Services Marketing Managing the Service Value Chain
SN  - 9780273681571
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  - MANAGERIAL ECONOMICS
N1  - Service industries--Marketing--Management; E-version
UR  - Bruhn, Manfred_ Georgi, Dominik - Services Marketing_ Managing The Service Value Chain-FT Press_ Pearson Educacin (2005_2011).pdf
ER  -