ROBERT F. LUSCH STEPHEN L. VARGO <br/><br/>
THE SERVICE-DOMINANT LOGIC OF MARKETING: DIALOG, DEBATE, AND DIRECTIONS 

 - London  Taylor & Francis Grou  2006 
 - 468 
<br/><br/> MarketingPhilosophy 
<br/><br/> E-version 
<br/><br/><label>ISBN: </label>765614901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGERIAL ECONOMICS