TY  - BOOK
AU  - ROBERT F. LUSCH STEPHEN L. VARGO
TI  - THE SERVICE-DOMINANT LOGIC OF MARKETING: DIALOG, DEBATE, AND DIRECTIONS
SN  - 765614901
PY  - 2006///
CY  - London
PB  - Taylor & Francis Grou
KW  - MANAGERIAL ECONOMICS
N1  - MarketingPhilosophy; E-version
UR  - Lusch, Robert F._ Vargo, Stephen L. - The service-dominant logic of marketing _ dialog, debate, and directions-Routledge (2015).pdf
ER  -