Peter Gentsch <br/><br/>
AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots 

 - Switzerland  Palgrave  2019 
 - 280 
<br/><br/> Marketing 
<br/><br/> E-version 
<br/><br/><label>ISBN: </label>9783319899572 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGERIAL ECONOMICS