TY - BOOK AU - Peter Gentsch TI - AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots SN - 9783319899572 PY - 2019/// CY - Switzerland PB - Palgrave KW - MANAGERIAL ECONOMICS N1 - Marketing; E-version UR - Peter Gentsch - AI in Marketing, Sales and Service_ How Marketers without a Data Science Degree can use AI, Big Data and Bots-Palgrave Macmillan (2018).pdf ER -