TY  - BOOK
AU  - Peter Gentsch
TI  - AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
SN  - 9783319899572
PY  - 2019///
CY  - Switzerland
PB  - Palgrave
KW  - MANAGERIAL ECONOMICS
N1  - Marketing; E-version
UR  - Peter Gentsch - AI in Marketing, Sales and Service_ How Marketers without a Data Science Degree can use AI, Big Data and Bots-Palgrave Macmillan (2018).pdf
ER  -