TY  - BOOK
AU  - KOTLER, PHILIP KELLER, KEVIN
TI  - MARKETING MANAGEMENT
SN  - 9781292142357
PY  - 2016///
CY  - New Delhi
PB  - Pearson Education
KW  - MARKETING MANAGEMENT
N1  - MARKETING MANAGEMENT; E-version
UR  - Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, MTorben Hansen - Marketing Management-Pearson (2016).pdf
ER  -