TY  - BOOK
AU  - William J. Stanton Michael J. Etzel
TI  - Fundamentos de MARKETING
SN  - 9789701062019
PY  - 2007///
CY  - New Delhi
PB  - McGraw Hill Education
KW  - MARKETING MANAGEMENT
N1  - MARKETING MANAGEMENT; E-version
UR  - Stanton, William J._ Etzel, Michael J._ Walker, Bruce J. - Fundamentos de marketing-McGraw-Hill_Interamericana (2007).pdf
ER  -