Philip Kotler <br/><br/>
Marketing Management, Millenium Edition 

 - New Jersey  Prentice-Hall, Inc  2008 
 - 456 
<br/><br/> Marketing Management 
<br/><br/> E-version 
<br/><br/><label>ISBN: </label>0536630992 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT