TY  - BOOK
AU  - Tapp, Alan
TI  - Principles of Direct, Database and Digital Marketing
SN  - 9780273756521 
U1  - 658.8 
PY  - 2014///
CY  - New Delhi
PB  - Pearson Education
KW  - Digital Marketing and E Commerce
N1  - Digital Marketing; E-version
UR  - Alan Tapp, Ian Whitten, Matthew Housden - Principles of Direct, Database and Digital Marketing-Pearson (2013).pdf
ER  -