TY  - BOOK
AU  - Ryan, Damian 
TI  - Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
SN  - 978 0 7494 5389 3
U1  - 658.8 
PY  - 2009///
CY  - New York
PB  - Kogan Page
KW  - Digital Marketing and E Commerce
N1  - Digital Marketing; E-version
UR  - Damian Ryan, Calvin Jones - Understanding digital marketing_ marketing strategies for engaging the digital generation-Kogan Page (2009).pdf
ER  -