Clow, Kenneth E <br/><br/>
Integrated advertising, promotion, and marketing communications 

 - New Delhi  Pearson Education India  2018 
 - 88 
<br/><br/> marketing communication 
<br/><br/> E-version 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour& Marketing Communications
<br/><br/><label>Dewey Class. No.: </label>658.83  / CLO