TY  - BOOK
AU  - Clow, Kenneth E
TI  - Integrated advertising, promotion, and marketing communications
U1  - 658.83 
PY  - 2018///
CY  - New Delhi
PB  - Pearson Education India
KW  - Consumer Behaviour& Marketing Communications
N1  - marketing communication; E-version
UR  - ..\e-books\MBA III Semester\MBA\Marketing\KMBN MK01 Consumer Behaviour& Marketing Communications\Clow, Kenneth E_Baack, Donald E - Integrated advertising, promotion, and marketing communications-Pearson (2017_2018).pdf
ER  -