TY - BOOK AU - Clow, Kenneth E TI - Integrated advertising, promotion, and marketing communications U1 - 658.83 PY - 2018/// CY - New Delhi PB - Pearson Education India KW - Consumer Behaviour& Marketing Communications N1 - marketing communication; E-version UR - ..\e-books\MBA III Semester\MBA\Marketing\KMBN MK01 Consumer Behaviour& Marketing Communications\Clow, Kenneth E_Baack, Donald E - Integrated advertising, promotion, and marketing communications-Pearson (2017_2018).pdf ER -