Chris Hackley <br/><br/>
Advertising and Promotion: Communicating Brands 

 - London  Sage Publications  2005 
 - 273 
<br/><br/> Advertising and Promotion 
<br/><br/> E-version 
<br/><br/><label>ISBN: </label>0761941541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour& Marketing Communications
<br/><br/><label>Dewey Class. No.: </label>658.83  / CHR