TY  - BOOK
AU  - Chris Hackley
TI  - Advertising and Promotion: Communicating Brands
SN  -  0761941541
U1  - 658.83 
PY  - 2005///
CY  - London
PB  - Sage Publications
KW  - Consumer Behaviour& Marketing Communications
N1  - Advertising and Promotion; E-version
UR  - ..\e-books\MBA III Semester\MBA\Marketing\KMBN MK01 Consumer Behaviour& Marketing Communications\Dr Chris Hackley - Advertising and Promotion_ Communicating Brands-Sage Publications Ltd (2005).pdf
ER  -