Kruti Shah <br/><br/>
Advertising and Promotions: An IMC Perspective- 

 - New Delhi  Tata McGraw-Hill  2009 
 - 1018 
<br/><br/> Advertising and Promotion 
<br/><br/> E-version 
<br/><br/><label>ISBN: </label>9780070080317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour& Marketing Communications
<br/><br/><label>Dewey Class. No.: </label>658.83  / KRI