TY  - BOOK
AU  - Kruti Shah
TI  - Advertising and Promotions: An IMC Perspective-
SN  - 9780070080317
U1  - 658.83 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Consumer Behaviour& Marketing Communications
N1  - Advertising and Promotion; E-version
UR  - ..\e-books\MBA III Semester\MBA\Marketing\KMBN MK01 Consumer Behaviour& Marketing Communications\Kruti Shah, Alan D'Souza - Advertising and Promotions_ An IMC Perspective-Tata McGraw-Hill Publishing Company Limited (2009).pdf
ER  -