TY  - BOOK
AU  - Marieke de Mooij
TI  - Consumer Behavior and Culture: Consequences for Global Marketing and Advertising  -
SN  - 9781412979900
U1  - 658.83 
PY  - 2010///
CY  - London
PB  - Sage Publications
KW  - Consumer Behaviour& Marketing Communications
N1  - Consumer Behaviour; E-version
UR  - ..\e-books\MBA III Semester\MBA\Marketing\KMBN MK01 Consumer Behaviour& Marketing Communications\Marieke de Mooij - Consumer Behavior and Culture_ Consequences for Global Marketing and Advertising  -Sage Publications, Inc (2010).pdf
ER  -