TY  - BOOK
AU  - Paul W. Farris
TI  - Marketing Analytics: Essential Tools for Data-Driven Decisions
SN  - 9780813945163
U1  - 658.5 
PY  - 2021///
CY  - London
PB  - CRC Press, Taylor & Francis Group
KW  - Supply Chain and Logistics Management
N1  - Marketing Analytics; E-version
UR  - ..\e-books\MBA III Semester\MBA\Operations Management\KMBN OM 02 Supply Chain and Logistics Management\Paul W. Farris, Rajkumar Venkatesan, and Ronald T. Wilcox - Marketing Analytics_ Essential Tools for Data-Driven Decisions (2021).pdf
ER  -