TY  - BOOK
AU  - Jerry Rackley
TI  - Marketing Analytics Roadmap: Methods, Metrics, and Tools
SN  - 978-1484202593
U1  - 658.8 
PY  - 2015///
CY  - London
PB  - Apress
KW  - B2B AND SERVICES MARKETING
N1  - Marketing Analytics; E-version
UR  - ..\e-books\MBA IV Semester\MBA\Marketing\B2B AND SERVICES MARKETING\Jerry Rackley (auth.) - Marketing Analytics Roadmap_ Methods, Metrics, and Tools-Apress (2015).pdf
ER  -