TY - BOOK AU - Jerry Rackley TI - Marketing Analytics Roadmap: Methods, Metrics, and Tools SN - 978-1484202593 U1 - 658.8 PY - 2015/// CY - London PB - Apress KW - B2B AND SERVICES MARKETING N1 - Marketing Analytics; E-version UR - ..\e-books\MBA IV Semester\MBA\Marketing\B2B AND SERVICES MARKETING\Jerry Rackley (auth.) - Marketing Analytics Roadmap_ Methods, Metrics, and Tools-Apress (2015).pdf ER -