TY  - BOOK
AU  - Mike Grigsby
TI  - Marketing Analytics: A Practical Guide to Real Marketing Science
SN  - 9780749474188
U1  - 658.8 
PY  - 2015///
CY  - London
PB  - Kogan Page
KW  - B2B AND SERVICES MARKETING
N1  - Marketing Analytics; E-version
UR  - ..\e-books\MBA IV Semester\MBA\Marketing\B2B AND SERVICES MARKETING\Mike Grigsby - Marketing Analytics_ A Practical Guide to Real Marketing Science-Kogan Page (2015).pdf
ER  -