TY  - BOOK
AU  - Valarie A. Zeithaml
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 9780078112102
U1  - 658.8 
PY  - 2017///
CY  - New Delhi
PB  - McGraw-Hill Education
KW  - B2B AND SERVICES MARKETING
N1  - Service industriesMarketing; E-version
UR  - ..\e-books\MBA IV Semester\MBA\Marketing\B2B AND SERVICES MARKETING\Valarie A. Zeithaml_ Dwayne D. Gremler_ Mary Jo Bitner - Services Marketing_ Integrating Customer Focus Across the Firm-McGraw-Hill Education (2017).pdf
ER  -