TY - BOOK AU - Valarie A. Zeithaml TI - Services Marketing: Integrating Customer Focus Across the Firm SN - 9780078112102 U1 - 658.8 PY - 2017/// CY - New Delhi PB - McGraw-Hill Education KW - B2B AND SERVICES MARKETING N1 - Service industriesMarketing; E-version UR - ..\e-books\MBA IV Semester\MBA\Marketing\B2B AND SERVICES MARKETING\Valarie A. Zeithaml_ Dwayne D. Gremler_ Mary Jo Bitner - Services Marketing_ Integrating Customer Focus Across the Firm-McGraw-Hill Education (2017).pdf ER -