TY  - BOOK
AU  - Lovelock, Christopher
TI  - Services Marketing: People, Technology, Strategy
SN  - 9789332587687
U1  - 658.8 
PY  - 2018///
CY  - New Delhi
PB  - Pearson India Education
KW  - Services Marketing
N1  - Services Marketing; E-version
UR  - ..\e-books\MBA IV Semester\MBA\Marketing\B2B AND SERVICES MARKETING\Wirtz, Jochen_Lovelock, Christopher - Services Marketing_ People, Technology, Strategy-World Scientific Publishing Company (2016).pdf
ER  -