THE IUP JOURNAL OF BRAND MANAGEMENT 

 - HYDERABAD  IUP PUBLICATIONS,  2015 
 - V.P. 
<br/><br/><label>ISSN: </label>0972-9097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>THE IUP JOURNAL OF BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / THE