Jones, John Philip <br/><br/>
What s in a Brand 

 - 2nd 
 - New Delhi  Tata McGraw-Hill  1998 
 - 335 
<br/><br/> Brand Management  
<br/><br/><label>ISBN: </label>9780074632017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / JON