Sengupta, Subroto <br/><br/>
Brand Positioning 

 - 4th 
 - New Delhi  Tata McGraw-Hill  1999 
 - 299 
<br/><br/> Brand Management 
<br/><br/><label>ISBN: </label>0074624016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEN