Pati, Debashis <br/><br/>
Branding Concepts and process 

 - 1st 
 - New Delhi  Macmillan  2003 
 - 212 
<br/><br/> Brand Management 
<br/><br/><label>ISBN: </label>0333937155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / PAT