Neelamegham, S. <br/><br/>
Marketing in India : Cases and Readings 

 - 3rd 
 - New Delhi  Vikas Publishing House   2003 
 - 940 
<br/><br/> Marketing Management 
<br/><br/><label>ISBN: </label>812590946X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8954  / NEE