TY  - BOOK
AU  - Neelamegham, S.
TI  - Marketing in India : Cases and Readings
SN  - 812590946X
U1  - 658.8954 
PY  - 2003///
CY  - New Delhi
PB  - Vikas Publishing House 
KW  - Marketing Management
N1  - Marketing Management
ER  -