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21.
Conceptual issues in Consumer Behaviour by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education 2003
Availability: Items available for loan: JIM (2)Call number: 658.8342 KUM, ...

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22.
Application Exercises in Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Vikas Publishing House 2000
Availability: Items available for loan: JIM (1)Call number: 658.8 KUM.

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