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1.
Fundamentals of Marketing by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books 2008
Availability: Items available for loan: JIM (1)Call number: 658.8 RAJ.

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2.
Consumer Behavior : Concepts, Applications & Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Vikas Publishing House 2005
Availability: Items available for loan: JIM (1)Call number: 658.8342 RAJ.

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