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1.
Brand New China: Advertising, Media, and Commercial Culture by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NewYork Harvard University Press 2008
Online resources:
Availability: Items available for loan: JIM (1)Call number: 659.10951 JIN.

2.
Consumer Behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education India 2010
Online resources:
Availability: Items available for loan: JIM (1)Call number: 658.83 SCH.

3.
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Sage Publications 2010
Online resources:
Availability: Items available for loan: JIM (1)Call number: 658.83 MAR.

4.
Advertising and Promotions: An IMC Perspective- by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw-Hill 2009
Online resources:
Availability: Items available for loan: JIM (1)Call number: 658.83 KRI.

5.
Advertising and Promotion: Communicating Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Sage Publications 2005
Online resources:
Availability: Items available for loan: JIM (1)Call number: 658.83 CHR.

6.
Integrated advertising, promotion, and marketing communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education India 2018
Online resources:
Availability: Items available for loan: JIM (1)Call number: 658.83 CLO.

7.
Professional ethics And Human values in Engineering by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Africa The State of Eritea
Online resources:
Availability: Items available for loan: JIM (1)Call number: 171.2 JAY.