000 00535nam a2200193Ia 4500
005 20250221135220.0
008 250220s9999 xx 000 0 und d
020 _a9780070581944
041 _aeng
082 _a659.1
_bBEL
100 _aBelch, George E.
245 _aAdvertising and Promotion: An Integrated Marketing Communications Perspective
250 _a6th
260 _aNew Delhi
_bTata McGraw-Hill
_c2004
300 _aXXVI, 779
365 _b118.5
500 _aAdvertising Management
650 _aAdvertising Management
999 _c3142
_d3142