000 00477nam a2200181Ia 4500
005 20250221135250.0
008 250220s9999 xx 000 0 und d
020 _a9788131503881
041 _aeng
082 _a659.19
_bSHI
100 _aShimp, Terence A.
245 _aAdvertising and Promotion: An IMC Approach
260 _aNew Delhi
_bCengage Learning
_c2008
300 _a650
365 _b128.25
500 _aAdvertising Management
650 _aAdvertising Management
999 _c3739
_d3739