000 | 00477nam a2200181Ia 4500 | ||
---|---|---|---|
005 | 20250221135250.0 | ||
008 | 250220s9999 xx 000 0 und d | ||
020 | _a9788131503881 | ||
041 | _aeng | ||
082 |
_a659.19 _bSHI |
||
100 | _aShimp, Terence A. | ||
245 | _aAdvertising and Promotion: An IMC Approach | ||
260 |
_aNew Delhi _bCengage Learning _c2008 |
||
300 | _a650 | ||
365 | _b128.25 | ||
500 | _aAdvertising Management | ||
650 | _aAdvertising Management | ||
999 |
_c3739 _d3739 |