000 00492nam a2200193Ia 4500
005 20250221135304.0
008 250220s9999 xx 000 0 und d
020 _a9788174465344
041 _aeng
082 _a659.1
_bMUR
100 _aMurthy, S. N.
245 _aAdvertising and IMC: Principles and Practice
250 _a1
260 _aNew Delhi
_bExcel Books
_c2007
300 _aXIII, 418
365 _b82.5
500 _aAdvertising Management
650 _aAdvertising Management
999 _c3971
_d3971