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020 _a9789332902718
041 _aeng
082 _a658.812
_bRAI
100 _aRai, Alok Kumar
245 _aCustomer Loyalty: Concept, Context and Character
260 _aNew Delhi
_bMcGraw-Hill Education
300 _aXVI, 304
365 _b3
500 _aCustomer Loyalty
650 _aCustomer Loyalty
999 _c4965
_d4965