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020 _a9780749461935
041 _aeng
082 _a659.1
_bSMI
100 _aSmith, P. R.
245 _aMarketing Communication
250 _a5th
260 _aNew Delhi
_bKogan Page
_c2011
300 _aXVIII, 483
365 _b3
500 _aMarketing Communications
650 _aMarketing
999 _c5218
_d5218