| 000 | 00637nam a2200181Ia 4500 | ||
|---|---|---|---|
| 005 | 20250221141534.0 | ||
| 008 | 250220s9999 xx 000 0 und d | ||
| 020 | _a765614901 | ||
| 041 | _aeng | ||
| 100 | _aROBERT F. LUSCH STEPHEN L. VARGO | ||
| 245 | _aTHE SERVICE-DOMINANT LOGIC OF MARKETING: DIALOG, DEBATE, AND DIRECTIONS | ||
| 260 |
_aLondon _bTaylor & Francis Grou _c2006 |
||
| 300 | _a468 | ||
| 500 | _aMarketingPhilosophy | ||
| 521 | _aE-version | ||
| 650 | _aMANAGERIAL ECONOMICS | ||
| 856 | _uLusch, Robert F._ Vargo, Stephen L. - The service-dominant logic of marketing _ dialog, debate, and directions-Routledge (2015).pdf | ||
| 999 |
_c5756 _d5756 |
||